"An Evaluation of the Corporate Identity of Western Mindanao State University"

Identification is very important matter in every aspect. For you to know where do such things are categorized to, you need to identify which company or university do it belongs. These companies or universities are representing some symbols for them to be identified and some also uses colors for them also to be recognized.

Red is being represented in Western Mindanao State University and it signifies their mission and vision being a university. According to (http://wmsu.edu.ph/), there’s an abbreviation of the word “Red” it’s their mission, “Research, Extension and Development (RED)”.

(http://library.thinkquest.org/C004179/significance.htm#brown…) “Red is impulsive, excitable and energetic.” Moreover, this site states that red is an ambitious one, always want to be recognized and like to do their best. “This energy can be best used in the form of creative endeavor, leadership development and expansion”. The mission of the university is similar to the significance of the color in the said web. That is “…to educate and produce well trained, development-oriented and forward-looking professional and technical manpower for the socio-economic, political and technological development of the region and country. It shall endeavour to expand the frontiers of knowledge and its uses to society through research in technology, the natural physical and social sciences”, this is also according to (http://wmsu.edu.ph/).

Another connotation of the color is being explicated in the (http://ezinearticles.com/?Colors:-Their-Connotations-and-
Perceived-Meanings&id=4510) as “…traditionally been associated with courage and love in Western culture, but in China, red is the color of happiness and good fortune.

Furthermore, another implication of color is explained in the web (http://en.wikipedia.org/wiki/Color_psychology) as “Passion, strength, energy, fire, love, sex, excitement, women, speed, heat, arrogance, ambition, leadership, masculinity, power, danger, gaudiness, blood, war, anger, revolution, radicalism, socialism, communism, aggression, summer, autumn, stop, Mars (planet), respect, Aries (star sign), December, the Roman Catholic Church, martyrs, the Holy Spirit”.

Red is being symbolized as an “action, confidence, courage and vitality” in the (http://www.crystal-cure.com/color-meanings.html).

All of those implications from the different sources really emphasize to the mission and vision of the University. All of which were clearly stated and were really explained.